# [Brand Name] Brand Guidelines
## Table of Contents1. Brand Overview2. Logo Usage3. Color Palette4. Typography5. Imagery6. Voice & Tone7. Applications8. Do's and Don'ts
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## 1. Brand Overview
### Mission[One sentence: Why does the brand exist?]
### Vision[One sentence: What future does the brand aspire to?]
### Values- [Value 1]: [Brief description]- [Value 2]: [Brief description]- [Value 3]: [Brief description]
### Brand Personality[3-5 adjectives that describe the brand]Example: Innovative, Approachable, Trustworthy
### Target Audience[Primary and secondary audience descriptions]
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## 2. Logo Usage
### Primary Logo[Logo image placeholder]
### Logo Variations- **Primary**: Full color, horizontal- **Secondary**: Stacked/vertical- **Icon/Mark**: Symbol only- **Wordmark**: Text only
### Clear SpaceMinimum clear space around logo: [X] times the height of [element]
### Minimum Sizes- Print: [X] inches / [Y] mm- Digital: [X] pixels
### Logo Colors| Version | Use Case ||---------|----------|| Full Color | Primary use on white/light backgrounds || Reversed | On dark backgrounds || Monochrome | Single-color printing |
### Logo Don'ts- ❌ Don't stretch or distort- ❌ Don't rotate- ❌ Don't change colors- ❌ Don't add effects (shadows, gradients)- ❌ Don't place on busy backgrounds
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## 3. Color Palette
### Primary Colors| Color | Hex | RGB | CMYK | Pantone ||-------|-----|-----|------|---------|| [Name] | #XXXXXX | R, G, B | C, M, Y, K | XXXX C |
### Secondary Colors[Same format as above]
### Accent Colors[Same format as above]
### Color Usage- **Primary Blue**: Headlines, CTAs, primary elements- **Secondary Gray**: Body text, borders- **Accent Green**: Success states, highlights
### AccessibilityAll text must meet WCAG 2.1 AA contrast requirements:- Normal text: 4.5:1 minimum- Large text: 3:1 minimum
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## 4. Typography
### Primary Font**[Font Name]** - [Source/License]
| Style | Weight | Use ||-------|--------|-----|| Heading 1 | Bold (700) | Page titles || Heading 2 | Semi-bold (600) | Section headers || Body | Regular (400) | Paragraph text || Caption | Light (300) | Small text, captions |
### Secondary Font**[Font Name]** - [When to use]
### Font Sizes| Element | Desktop | Mobile ||---------|---------|--------|| H1 | 48px | 32px || H2 | 36px | 24px || H3 | 24px | 20px || Body | 16px | 16px || Small | 14px | 14px |
### Line Heights- Headings: 1.2- Body text: 1.5- Small text: 1.4
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## 5. Imagery
### Photography Style- [Lighting]: Natural, bright- [Composition]: Clean, minimal- [Subjects]: Real people, authentic moments- [Mood]: [Aspirational/Professional/Friendly]
### Illustration Style[If applicable - describe style, colors, line weights]
### Iconography- Style: [Outline/Filled/Duotone]- Stroke width: [X]px- Corner radius: [X]px- Grid size: [24x24, 16x16]
### Image Don'ts- ❌ No stock photos that look staged- ❌ No outdated technology- ❌ No images that conflict with brand values
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## 6. Voice & Tone
### Brand VoiceOur voice is: [Adjective], [Adjective], [Adjective]
| We Are | We Are Not ||--------|------------|| Friendly | Casual || Confident | Arrogant || Clear | Simplistic || Helpful | Pushy |
### Tone by Context| Context | Tone | Example ||---------|------|---------|| Marketing | Inspiring | "Transform your workflow" || Support | Empathetic | "We understand this is frustrating" || Error Messages | Helpful | "Let's fix this together" || Legal | Clear | "Your data is protected" |
### Writing Guidelines- Use active voice- Keep sentences short (15-20 words)- Avoid jargon unless necessary- Address the reader directly ("you")
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## 7. Applications
### Business Cards[Specifications and layout]
### Email Signature

# [Brand] Quick Reference
## Colors🔵 Primary: #XXXXXX⚪ Secondary: #XXXXXX🟢 Accent: #XXXXXX
## FontsHeadlines: [Font] BoldBody: [Font] Regular
## Logo- Minimum size: XXpx- Clear space: Xpx- File formats: SVG, PNG, PDF
## Voice[3 key adjectives]