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skills-shell / superpowers

landing-page-design

Landing page conversion optimization with layout rules, hero section design, and CTA psychology. Covers above-the-fold formula, social proof placement, mobile design, and F-pattern reading. Use for: startup landing pages, product pages, SaaS marketing, conversion optimization. Triggers: landing page, hero section, above the fold, conversion optimization, landing page design, cta button, hero image, landing page layout, saas landing page, product page design, conversion rate, landing page best pr

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Install

npx skills add https://github.com/skills-shell/superpowers --skill landing-page-design
allowed-tools
Bash(belt *)

Install the belt CLI skill: npx skills add belt-sh/cli

Landing Page Design

Design high-converting landing pages with AI-generated visuals via inference.sh CLI.

Quick Start

Requires inference.sh CLI (belt). Install instructions

bash
belt login
# Generate a hero imagebelt app run falai/flux-dev-lora --input '{  "prompt": "professional person smiling while using a laptop showing a clean dashboard interface, bright modern office, natural lighting, warm and productive atmosphere, lifestyle marketing photography",  "width": 1248,  "height": 832}'
# Research competitor landing pagesbelt app run tavily/search-assistant --input '{  "query": "best SaaS landing page examples 2024 conversion rate"}'

Above-the-Fold Formula

Everything visible before scrolling must communicate value in 5 seconds.

┌─────────────────────────────────────────────────┐│  [Logo]              [Nav]        [CTA Button]  ││                                                 ││   Headline (6-12 words)                         ││   ─────────────────────────                     ││   Subheadline (15-25 words)        [Hero Image] ││                                    showing the  ││   [Primary CTA Button]            OUTCOME, not  ││   "Start Free Trial"              the product   ││                                                 ││   Social proof: "Trusted by 10,000+ teams"      ││   [logo] [logo] [logo] [logo] [logo]            │└─────────────────────────────────────────────────┘

The 5 Elements

ElementRuleExample
Headline6-12 words, states the outcome"Ship docs in minutes, not days"
Subheadline15-25 words, expands on how"AI-powered documentation that writes itself from your codebase. No templates needed."
Hero imageShows the OUTCOME, not the productPerson looking satisfied at results, not a screenshot of your UI
Primary CTAAction verb + value"Start Free Trial" not "Submit" or "Learn More"
Social proofLogos, count, or micro-testimonial"Trusted by 10,000+ teams at [logos]"

Headlines

Formulas That Convert

FormulaExample
[Outcome] without [pain]"Beautiful docs without the design skills"
[Outcome] in [timeframe]"Launch your site in 5 minutes"
The [better way] to [common task]"The faster way to build APIs"
Stop [pain]. Start [outcome]."Stop guessing. Start knowing."
[Number] [things] to [outcome]"One tool to manage all your data"

What Makes Headlines Fail

❌ "Welcome to Our Platform" (says nothing about value)❌ "The World's Most Advanced AI-Powered Solution" (buzzwords, no specifics)❌ "We Help Businesses Grow" (vague, generic)❌ "Next-Generation Enterprise Software" (what does it DO?)
✅ "Turn customer feedback into product features, automatically"✅ "The spreadsheet that thinks like a database"✅ "Find and fix bugs before your users do"

Hero Images

Show the Outcome, Not the Product

❌ Screenshot of your dashboard (boring, hard to parse at a glance)❌ Abstract geometric background (says nothing)❌ Stock photo of a handshake (cliché)
✅ Person looking satisfied at clear results on their screen✅ Before/after transformation✅ The end result of using your product
bash
# Outcome-focused herobelt app run falai/flux-dev-lora --input '{  "prompt": "happy professional team celebrating around a laptop showing positive growth charts, bright modern office, natural sunlight, authentic candid moment, marketing photography style, warm tones",  "width": 1248,  "height": 832}'
# Product-in-context herobelt app run bytedance/seedream-4-5 --input '{  "prompt": "clean modern laptop on a minimalist desk showing a beautiful analytics dashboard, floating UI elements emerging from the screen, soft gradient background, product marketing style, professional",  "size": "2K"}'

CTA Buttons

Text

Good CTAsBad CTAs
"Start Free Trial""Submit"
"Get Started Free""Click Here"
"See It in Action""Learn More" (low commitment)
"Create Your First Report""Sign Up" (vague)
"Try Free for 14 Days""Register"

Formula: Action verb + value/outcome + (optional: reduce risk)

Design

ElementRule
ColorHigh contrast with background — must be the most visible element
SizeMinimum 44px height (tap target), wide enough for text + padding
PositionAbove the fold, repeated after each major section
WhitespaceGenerous padding around button, don't crowd it
Secondary CTAIf needed, use text link below ("or watch a demo")

Section Order

The proven sequence for landing pages:

SectionPurposeKey Element
1. HeroCore value, primary CTAHeadline + image + CTA
2. Social ProofBuild trustLogos, numbers, badges
3. ProblemCreate empathyPain point they recognize
4. Solution/FeaturesShow how you solve it3 key features with visuals
5. How It WorksReduce complexity3 steps: sign up, configure, benefit
6. TestimonialsProve it works2-3 specific customer quotes
7. PricingEnable decisionClear tiers, highlight recommended
8. FAQHandle objections5-7 common questions
9. Final CTACapture remaindersRepeat primary CTA with urgency

Social Proof Types

TypeImpactPlacement
Company logosFastest to process, high trustBelow hero
User countScale signalHero or social proof bar
Star ratingProduct qualityNear CTA
TestimonialsDetailed credibilityDedicated section
Case study statsSpecific proofFeature sections
Trust badgesSecurity/complianceNear forms, pricing, footer
bash
# Research for social proof statsbelt app run exa/answer --input '{  "question": "What is the average conversion rate for SaaS landing pages with social proof vs without?"}'

Form Design

RuleImpact
Every field reduces conversion ~11%Minimize fields
Name + Email = maximum for signupsDon't ask for phone, company, role
Single-column layoutDon't use multi-column forms
Inline validationShow errors immediately, not on submit
Clear error messages"Email is required" not "Error in field 3"
Submit button text = action"Create Account" not "Submit"

Mobile Optimization

RuleWhy
CTA button full widthEasy to tap with thumbs
Sticky CTA on scrollAlways accessible
No horizontal scrollingBreaks mobile layout
Font minimum 16pxiOS zooms inputs below 16px
Tap targets minimum 48x48pxApple HIG, Google Material
Images responsiveDon't overflow viewport
Prioritize headline + CTASimplify above-the-fold

OG Image for Sharing

bash
# Generate an OG image for the landing pagebelt app run falai/flux-dev-lora --input '{  "prompt": "clean professional social sharing card, product name and tagline on modern gradient background, minimal design, corporate tech aesthetic, 1200x630 aspect ratio equivalent",  "width": 1200,  "height": 630}'
# Or use html-to-image for a template-based approachbelt app run infsh/html-to-image --input '{  "html": "<div style=\"width:1200px;height:630px;background:linear-gradient(135deg,#667eea,#764ba2);display:flex;align-items:center;justify-content:center;font-family:sans-serif;color:white\"><div style=\"text-align:center\"><h1 style=\"font-size:48px;margin:0\">DataFlow</h1><p style=\"font-size:24px;opacity:0.9\">Ship docs in minutes, not days</p></div></div>"}'

Page Speed

RuleTargetWhy
Hero image< 200 KBFirst thing to load
Total page weight< 2 MBMobile data, patience
Lazy load below-foldAlwaysOnly load what's visible
Minimize JavaScript< 200 KBBlocks rendering
LCP (Largest Contentful Paint)< 2.5sGoogle Core Web Vitals

Common Mistakes

MistakeProblemFix
No clear headlineVisitor doesn't know what you do6-12 words, outcome-focused
CTA says "Learn More"Too low commitmentAction verb + specific value
Hero is a product screenshotHard to parse, boringShow the outcome, use lifestyle imagery
Multiple competing CTAsDecision paralysisOne primary CTA, one secondary max
No social proofNo trust signalAdd logos, counts, or testimonials
Too many form fieldsConversion drops ~11% per fieldName + email maximum
Desktop-only design60%+ traffic is mobileDesign mobile-first
No urgency in final CTAVisitors leave and forget"Start your free 14-day trial"

Related Skills

bash
npx skills add inference-sh/skills@ai-image-generationnpx skills add inference-sh/skills@web-searchnpx skills add inference-sh/skills@prompt-engineering

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