Deft
Ask AI

Search

Search skills, authors and topics

fatihaydost / brand-identity-skill

brand-identity

Brand identity sets from one brief - logo, typography and colour palette built together, measured (contrast, colour blindness, glyph coverage, font licences, small-size logo renders) and compared side by side as identity cards, shown on the user's own site, then a brand guidelines kit (PDF, logo files, tokens) for the chosen set. Use for a new brand or any part of one (logo, fonts, colours, or a mix), for refreshing an identity, or for critiquing one, even if the user only says "branding".

View sourceVisualTypographyColorSystems

Install

npx skills add https://github.com/fatihaydost/brand-identity-skill --skill brand-identity

Reproduction

Print, materials and screens for the identity (logo colours and palette). Read when print, packaging or signage comes up, and for kit page 6. Tags: [strong] [limited] [practice].

What the skill computes, and what it must not fake

Computes (colorlib): hex ↔ OKLCH, CIELAB D65 and D50, ΔE2000, greyscale L*, contrast, CVD. Never computes: CMYK (needs the printer's ICC profile), Pantone/RAL/NCS matches, how a colour looks on a given paper or film. A plausible made-up CMYK or Pantone number is worse than an empty field. Leave such fields null.

Print flow

  1. Approve the screen palette (sRGB hex).
  2. Derive Lab D50 per brand colour (hex_to_lab(hex, white="D50")), labelled "derived from screen".
  3. Ask for the printing condition (printer, paper, profile). Common defaults to confirm: Europe coated FOGRA51 (PSO Coated v3), uncoated FOGRA52; US GRACoL/SWOP (ECI). ICC files are free to download but not redistributable; never bundled. [strong]
  4. CMYK comes from an ICC-aware tool only, profile name recorded next to every value. Formula conversions are wrong for production. [strong]
  5. Vivid primaries (electric blue, neon green, bright orange, violet) dull in process CMYK: consider a spot colour, picked by the user or printer from a physical guide. [practice]
  6. Proof against the Lab target; ΔE00 ≤ 2–3 is a typical contractual tolerance ([limited], no standard fixes one number). An approved physical sample replaces the derived value (source: measured).

Pantone books need a Pantone Connect licence since 2022 (Pantone FAQ); online hex converters are approximations. Record user-supplied refs only. Rich black for large areas, 100K for small text. [practice]

Materials [practice]

MediumInstruction
Uncoated paperdarker, flatter mid-tones (uncoated profiles assume more dot gain): separate value
Kraft boardlight colours vanish, blues grey, reds brick; dark inks hold. White underlay or a one-colour kraft version
Label film (clear, metallised)white underlay behind anything that must read; approve on the real film
Vinyl, paint, threadmanufacturer ranges; nearest match approved from a physical sample
Backlit signsapprove by day and at night
Embroidery, etching, screen printthe one-colour logo carries the brand

Gold and metallic looks need foil or metallic ink; process "gold" sinks into kraft. Measure the actual stock (spectro reading, or a photo white-balanced on a grey card, sampled by code) and pass it to palette_audit.py --ground kraft=#hex; without a value the result is an approximation. Test-print before approving.

Screens

CSS colours are sRGB; define the brand in sRGB hex (CSS Color 4). [strong] Display P3 is an optional enhancement with an sRGB fallback. Promise consistent specification, not identical appearance across displays.

One colour, reversed, greyscale

Every kit specifies: full colour on light, reversed on the primary and on dark, one-colour black, one-colour white, and which version sits on which ground (Spotify's green logo only on black or white: guidelines). Greyscale with CIE L* or OKLab L, never HSL lightness. Newspapers, fax-like print and engraving rely on the one-colour mark. [practice]

Into palette.json and the kit

brand[].print: lab_d50 (derived, then measured), cmyk (from an ICC conversion, profile named), pantone_ref (user-supplied). The kit colour page carries HEX/RGB/OKLCH, Lab D50, and the line "ask your printer for CMYK and Pantone with their profile".